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Sebastjan Plavec
- Mar 25
- 5 min
Finding the Perfect Mix: Balancing Task Orientation and Goal Orientation in Your Marketing Team
Explore task vs. goal orientation in marketing teams: find balance for efficiency, collaboration, and success in reaching targets
270
Sebastjan Plavec
- Feb 9, 2023
- 8 min
Top 15 B2B Marketing Strategies for Outperforming Competitors in 2023
As a CMO with years of experience in B2B sales and marketing, I can tell you that staying ahead of the curve is key to success but...
80
Sebastjan Plavec
- Jan 28, 2023
- 8 min
From Case Studies to Brand Stories: How to Use Storytelling to Enhance Your B2B Marketing Strategy
We love stories. A long time ago, our ancestors found that they could use stories to share information and connect with each other, which...
80
Sebastjan Plavec
- Jan 2, 2023
- 12 min
B2B marketing attribution: the mastery of investing our efforts and money.
The modern marketing landscape is constantly changing, and with budgets becoming increasingly tighter, we must make sure our investments...
250
Sebastjan Plavec
- Oct 2, 2022
- 5 min
Winning Over Your Tech CEO: Marketing Metrics that Matter Most to the C-Suite
In today's competitive technology sector, CEOs must ensure that their marketing investments deliver the best possible results. After all,...
580
Sebastjan Plavec
- Sep 25, 2022
- 6 min
Top 5 traits of great marketing leaders
Marketing is a complex field, and every leader faces unique challenges. But are there any common traits we can attribute to great...
870
Sebastjan Plavec
- Aug 24, 2022
- 8 min
B2B marketing performance, Part II- from zero to a B2B marketing metrics hero.
We discussed why data and measurements are critical to marketing in Part I. We also concluded that no one system fits every company and...
240
Sebastjan Plavec
- Aug 7, 2022
- 10 min
B2B marketing performance, Part I - a pragmatic guide to marketing metrics and measurement.
Wouldn't it feel great if you could have a relaxing chat with the board and CEO about how your marketing team contributes to the company?...
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Sebastjan Plavec
- Jul 2, 2022
- 5 min
Trendy discussions- How irrational is the B2B buyer?
This post is about the role of emotion in B2B marketing. It explains the different roles emotion has in B2C and B2B marketing.
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